Attribution Flow
Conversion Funnel
Multi-touch attribution analysis identifying high-value touchpoints and friction areas.
Avg CR: 1.42%
Industry Avg: 0.8%
Awareness
1,240,000
0% Drop
Interest
450,000
63.7% Drop
Evaluation
125,000
72.2% Drop
Purchase
12,400
Performance Attribution
Paid Social (Meta)42%
Organic Search (G)28%
Email Lifecycle18%
Referral / Other12%
Friction Alert
Users on Safari mobile are dropping off 15% more during the "Interest" phase. Check checkout latency.